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In my SFU third year Publishing course, I worked with a team to create a business plan and creative model for mock magazine media company, Minds & Matter. In my role as Lead Editor, I developed the wellness magazine brand concept and value proposition, content strategy and story editorial calendar for both web and print, and publishing channels. This role also required editing all business plan copy.


Furthermore, I supported the Publishers to personalize our marketing and social media strategy, audience research and acquisition, and competitive analysis. We then pitched our business plan to a panel of publishing industry professionals.  

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